There are some valuable lessons which are learnt while blogging. As a professional blogger, you need to maximize your revenue and minimize the risk in order to make it worthwhile for yourself. The more realistic a blogger gets better it is for the readers. As a reader, one does not want to become a machine and follow steps written on “How to do……” posts.
So what are the four most common mistakes made by professional bloggers and how to avoid them in order to be successful.
1. Revenue sharing strategy
Myth: Most writers believe getting a revenue split for a blog is most rewarding.
Reality: As a blogger who is employed full time it is necessary to have a steady source of income similar to the day job. Financial stability should be the major point of interest while negotiating a professional writer’s job. There can be additional provision of sharing profit by way of incentives and benefits.
2. Single domain strategy
Myth: Having a single domain name and using sub domains to host different blogs is better.
Reality: Having different domain names for different blogs is better. Having a single domain name and hosting various blogs using sub domains will save cost but it has its own share of disadvantages. You miss advantage of URL as an important driving point for site SEO if you are using sub domains to host your blog. If you have established your blog, it is very difficult to move it to another domain and expect the same success immediately. The page authority of the sub domains vary and so will the traffic received by each of the blogs.
3. Sticking to common design
Myth: Sticking to common design for all blogs is better.
Reality: Every blog should be unique and the design varies from topic to topic. What drives visitors to a blog is its visual appeal. It can be time consuming to have a separate theme and layout for each blog. Each blog needs separate treatment, as each blog is capable to drive your blogging business individually.
4. Blogging individually vs blogging in group
Myth: Blogging individually can be more productive and rewarding.
Reality: Blogging individually can help you make a brand name for yourself and your business. In reality, there are lot of problems faced by bloggers running their blog on their own. Blogger burnout and blogger blocks are most common problems reported by individual bloggers. It is very difficult to get good advertising and sponsorship deals for individual bloggers. Co blogging or blogging as a group on the other hand overcomes all these shortfalls. Bloggers are helping bloggers so that burnouts and writers block are less common. There is knowledge sharing within the group so that each blogger benefits from it. As part of blogging group, individual bloggers gets a better deal because of the collective efforts of the group looked upon by advertisers while making a deal.
Are you making these mistakes as a professional blogger? How do you see yourself earning maximum revenue for your blogging efforts? Please share your experience by leaving comments.