While it is good if you promote your blog as a whole, but it is not all about driving traffic to your blolg’s homepage. A blogger must aim to receive traffic to every single post on his blog. As a blogger you will have greater success if you can promote individual posts on your blog as opposed to only your blog’s homepage. This will help build up a blog which can sustain and build a huge readership base, a blog where there is something for every reader. Before you hit the publish button, you should have an idea about how to promote it.
Let us take a look at some of the ways a blogger can use to promote individual posts on his blog.
- Ask for a link from other bloggers.
If you think your post is worthy of being linked by other bloggers, send a email to top bloggers in y our niche asking them to link to your blog post. It is not easy to get others to link to your posts for free, it involves a secret technique not shared by most of the bloggers.
- Make your blog post go viral on social networks.
You can use social networking sites like Twitter, Facebook and Redgage in order to promote your posts. Do not be a spammer, let it go viral naturally. Having a large number of fan following definitely helps in this case.
- Social bookmarking sites.
Promoting your posts on social bookmarking sites like Digg and stumbleUpon can lead to fantastic results. There are many posts on Stumbleupon getting over a million hits in less than 30 days, the key in this case is to understand the pulse of your audience and write posts accordingly.
- Deep linking.
Instead of promoting your blog post on other blogs you can promote it on your blog itself. In case you have written on the same topic before it is better to link your older posts. This has two fold benefits – firstly it helps your readers discovder some of your older posts and secondly it helps in SEO as pagerank is distributed more evenly across all the blog posts as compared to being concentrated only on your blog’s homepage.
- Email list-
If you have an email list, it is better to let your subscribers know about the latest post on your blog.
- Comment on other blogs
Commenting on other blogs can be sometimes very helpful to bring traffic to your blog. Make sure that you leave meaningful and relevant comment to the context of the post. Sometimes leaving a link to your post can be appropriate if the situation demands it.
- Participating in Online forums.
Online forums can bring huge traffic to your blog if you can start a thread which encourages others to participate. It is all about engaging others and making them feel part of the conversation.
- E-mail signatures.
Everyone adds a link to their blog’s homepage in the signature field. You can be different by adding a link to an individual post on your blog instead of your blog’s homepage.
- Breaking longer posts into a series of posts.
Instead of writing longer posts, it is better to split these posts into a number of smaller post where each posts follows the idea of the previous post. This helps you to easily interlink your posts and drive traffic to these posts.
- Advertise your post using PPC campaigns.
If you believe that your post has what it takes to help your blog grow and attain greater heights, you can consider starting a medium sized ad campaign for the post. You can use PPC ad networks like Adwords, or Bidvertiser.