Having a website has become a necessity for every business big or small. Most of the business websites have a fixed design and there are no updates on blog content or design once it is online. I believe having a static website will make the business grow slower as compared to the ones having a website and a blog. In order to grow in terms of profit and customer base every business needs a blog.
Let us look at the reasons why a blog is must for every business:
1. Getting more traffic to your website
If you want to sell online, you need traffic to your website. There are three sources to get traffic to your website: Blogging, social media updates and search engines. Business firms use blogs to announce updates related to their products or change in services offered by them. It is easy to write a blog post to announce these changes as compared to doing a press release that takes time and considerably more efforts. Updating the business blog regularly will help it keep indexed in Google and rank higher as compared to other websites with less updates. Increasing the number of webpages will increase search engine traffic, as each page added will add to the search engine traffic. Posting updates on social media will help you increase your brand presence, as new people learn about your brand.
2. Blogs create brand awareness
Branding is most important part of any online business. A brand that is loyal and dedicated towards its customers will be a successful one. New blog posts must aim to connect emotionally with the customer and fulfilling their long awaited demands. Regular updates showing in depth analysis about your products and your industry will help you become well established and brand leader. Blogs create an image that will be long lasting in the minds of the customers.
3. Blogs create a tightly knit community
Blogging helps you build a community of your loyal customers. It opens up the opportunity for business to start a two-way conversation that is particularly useful in case of feedback about new product launch. Interacting with followers and taking their feedback seriously helps you build a sense of care and compassion towards your customers. Having a great attitude towards customer service will help your brand grow rapidly.
4. Blogs are important for digital marketing strategy
Customers are looking for brand with high reputation. Once you have maintained a high reputation in the market customers will trust you and become loyal to your business. Blog is a place where you can convert visitors into potential customers. Install elements that can gather maximum information about your visitors. Capturing emails and other relevant information will help you make a sales pitch to each of them in future.
5. Blogs help you get search engine traffic
There is huge potential to get targeted traffic if your site can rank higher for the targeted keywords. Search engine referrals work best for any business because majority of visitors are already interested in the product you are offering. If you blog or website has proper channels to convert the visitors into customers, your business is likely to benefit from it. Authoritative sites attract lot of backlinks that helps them boost their search engine rankings and get more traffic.
Are you just starting out or have a well-established business? Have you ever thought of having a blog for your business? Please share your experiences. What has made you think about having a blog for your business?