Twitter is one of the hundred most popular sites on the web according to Alexa, so why aren’t you getting more traffic from Twitter? There’s two ways that you can get more Twitter traffic fast.
Let’s go over the first way in case you’re lucky and you have a lot of followers like me. I have over 79K+ followers. What you can do is if you’re like me, tweet 10 times a day. Going from tweeting once a day to 10 times a day like sharing more than 10 articles from your website every single day for a whole month and you want to continually do that for a whole year. Even if it’s old content from a year ago, you can keep sharing the same ones repeatedly. Just go through all your old blog posts and put them in order. You can queue them up from Buffer and that way, you don’t have to go into Twitter every single day and share. If you want more traffic from Twitter, continually tweet out. It’s that simple.
Now, if you don’t have followers, here’s a quick trick that you can use. Write a blog post on any topic. Make sure it’s amazing and good. It’s thorough, 2000 plus words, someone can read it. It’s actionable. They’re learning from it. If you do that, then people are going to be like, “This post is amazing, I won’t mind sharing it.” But that’s not the trick.
What the trick is, is you go to Buzzsumo. Type in keywords related to the article that you just wrote. Buzzsumo will sort out all the similar articles and they’ll list out who wrote that and how many social shares it received, and you can see every single person who tweeted out that article. Let’s say I’m writing an article on Google Analytics and how it’s amazing. I may go to Buzzsumo, type in terms related to online marketing and see who else has written topics related to Google Analytics. There’s an article that you could see from TechCrunch. It’s on “How Google Analytics Screwed Up Marketing.” That article has thousands of social shares. I then can write a better article talking about “How Google Analytics Made the Lives of Marketers Better.” I can go into depth on how Google Analytics is amazing. People should be using it, tactics that they can get from using it. They can even go into depth on things like, how to analyze your Google Analytics’ data to optimize your ROI especially on any paid marketing campaigns.
Once you click on View Shares and you see every person who shared that article, you want to hit them up. Go to their Twitter profile, Google and find their email, then you want to shoot them an email. “Hey John, I noticed that you shared this article by Sam from TechCrunch called ‘How Google Analytics Screwed Up Online Marketing’. I have a similar article that’s coming out, but mine discusses how Google Analytics has made the lives of marketer’s way better and it even talks about how businesses are getting a huge ROI now because they’re not wasting money on marketing campaigns that aren’t producing any ROI. I’m covering A, B and C points that they don’t discuss. Let me know if you want to check it to before it goes live.” That’s it. Send off that one quick email. What you’ll notice is roughly 20% to 30% of the people will reply saying, “Sure, I would love to see your article.” Once they reply, you want to email them back. “Hey John, here’s the article. Cheers. If you shared this article, not only will it make my day, it would make my year.” And that’s it.
What you’ll notice is a lot of the people that you email that to will share your article out. Using those two tactics will get you more Twitter traffic.