Many people use Google AdWords as a method of getting traffic to their website. But the trick to getting the most out of AdWords, or any other traffic source, is getting the customers to click as that is what you are paying for.
The first thing you have to be able to do when you are using AdWords is to be able to track where your traffic is coming from and if it converts into a sale. If you are getting many clicks but they do not end up purchasing something, you are likely not having the success that you want and may need to re-evaluate at what you are doing.
As you pay for the words that you use on AdWords, you want to make sure that you have something comparable for them to buy on your website. For instance, if you are buying words for a nickel a click, then you can afford to have items on your site for only a few dollars to make your investment back. However, if you are paying many dollars per click word, then you need to make sure you are selling higher dollar items to pay for the clicks.
Apart from above, some other tricks will help increase the earnings you get from AdWords are as follows.
When you select your keywords, there are different matching options that you are able to get. One choice is the exact match. As a result, the only time your ad will appear is when someone searches for widget, not widgets. The advantage to this is that you will know exactly which keywords are working for you.
The next thing you want to consider is where you place on the search results. When asked, you would likely say you want to be first, but in reality, being in position two or three is just as good, and they cost less. When you are searching for something, how many results do you tend to look at? Chances are, unless you are looking for a very specific site, you are going to look at the first couple of results. This just confirms that first is not always necessary.
Another thing to consider is that if you are getting top results, you are going to get many clicks that is going to cost a fair bit of money. One way you can decrease the click through is to put a negative bit of text in your ad to discourage people to visit your site. For example, you could put in your ad that you only sell Pink Widgets, and as a result, people who are looking for a yellow widget would not click on your ad. You should not us this technique if you are not getting many clicks.
Using AdWords is not for the faint of heart or those that do not have a lot of money in their advertising budget. However, if you have the time and patience to play with it, try different techniques, you can find it a useful tool to increase your sales.