I have been studying an obscure situation lately. I have been trying to figure out the best time of the day and week to post to a blog.
This may seem like a very fine point on an already fine head, but unbelievably, I think it makes a difference. In addition, in a world where there are more millions of blogs in the same niche, any competitive advantage, no matter how slight, can mean more readers.
Bloggers are not the only ones who study such things.
For instance, public relations types will issue a news release late Friday that covers bad news, knowing it will probably be ignored, and its impact marginalized. Most people do not pay as much attention to the news over the weekend as they do during the week.
Likewise, Monday morning is a very busy time since the world of business ramps back up, people go to work and everyone has to catch up on e-mail, meet with their peers and bosses, and generally get back to work. They may not have time to catch up on all their favorite blogs until Tuesday.
So when is the best time to post? There is no one-size fits all rule but here are some guidelines.
1) If you post daily, try to get your posts up early in the morning. This will put you in better stead than someone who posted at 11:00 PM the night before, since their post will likely be buried in the morning by all the new posts that come out. Since their post goes to the bottom of the heap, which means your post goes on top. It is common sense really. I aim for no later than 9:00 AM, EST.
2) If you post weekly or bi-weekly, pick a day of the week that is not already so crowded. Monday’s and Friday’s are usually bad days since there is already a flood of activity on blogs and newswires. Tuesday and Thursday, again in the morning, seem to be the best times for most weekly or bi-weekly posters. There is not as much competition for attention then.
3) Ignore number two and post on weekends. Why? Since many bloggers take the weekend off, it might give your blog a chance to land on the radar of bored readers looking for something new.
4) If you post monthly, do not post on the first or last day of the month. Once again, there is just too much competition. Any other day, using the above guidelines, should be fine.
If you are in a situation where you cannot physically access a computer or post during these times, see if your blogging platform supports post scheduling. If so, set your posts to publish according to your desired schedule and do not worry about it.
If you blog in a field where there is some specific reason to post at a time that is dictated by circumstances, do what you have to do. Also, check your own statistic pages to see when readers are most active on your blog. Your audience may live by a different set of rules.